{"id":190,"date":"2024-11-14T16:39:55","date_gmt":"2024-11-14T16:39:55","guid":{"rendered":"https:\/\/respublikosinfo.lt\/?p=190"},"modified":"2024-11-14T16:39:55","modified_gmt":"2024-11-14T16:39:55","slug":"meta-maziau-personalizuotos-reklamos-facebook-ir-insta","status":"publish","type":"post","link":"https:\/\/respublikosinfo.lt\/?p=190","title":{"rendered":"Meta: Ma\u017eiau personalizuotos reklamos Facebook ir Insta"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-633976\">\n<div class=\"et_post_meta_wrapper\">\n<p class=\"post-meta\">  pateik\u0117 <span class=\"author vcard\">AI<\/span> | <span class=\"published\">2024 m. lapkri\u010dio 14 d<\/span> | Europa trumpai AI<\/p>\n<div class=\"et_post_excerpt\">\n<p>Socialini\u0173 tinkl\u0173 platform\u0173 \u201eInstagram\u201c ir \u201eFacebook\u201c vartotojai ateityje gal\u0117s rinktis ma\u017eiau personalizuot\u0105 reklam\u0105. Ta\u010diau yra laimikis.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t    <figcaption>ILIUSTRACIJA \u2013 i\u0161maniojo telefono ekrane galima pamatyti program\u0117les Instagram, Facebook ir WhatsApp, atspindin\u010dias interneto \u012fmon\u0117s \u201eMeta\u201c logotip\u0105. Nuotrauka: Jensas B\u00fcttneris\/dpa<\/figcaption><\/div>\n<div class=\"entry-content\">\n<p>Briuselis \u2013 socialini\u0173 tinkl\u0173 \u201eFacebook\u201c ir \u201eInstagram\u201c vartotojai netrukus tur\u0117s galimyb\u0119 ma\u017eiau personalizuoti reklam\u0105. Anot pagrindin\u0117s bendrov\u0117s \u201eMeta\u201c, reklamai bus naudojamas tik nedidelis duomen\u0173 kiekis, pvz., am\u017eius, vieta ir lytis.<\/p>\n<p>Ta\u010diau tie, kurie pasirinks ma\u017eiau suasmenintos reklamos variant\u0105, gaus ir kelias sekundes rodomus skelbimus, kuri\u0173 negalima praleisti. Iki \u0161iol personalizuotai reklamai, anot Metos, buvo naudojama \u017eymiai daugiau duomen\u0173.<\/p>\n<p>Anks\u010diau, <strong>ES Komisija<\/strong> kritikavo, kad \u201eFacebook\u201c ir \u201eInstagram\u201c vartotojai turi rinktis tarp m\u0117nesinio mokes\u010dio u\u017e versij\u0105 be skelbim\u0173 ir nemokam\u0105 versij\u0105 su personalizuota reklama.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Turinys:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/respublikosinfo.lt\/?p=190\/#Naudojimas_be_skelbimu_taps_pigesnis\" >Naudojimas be skelbim\u0173 taps pigesnis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/respublikosinfo.lt\/?p=190\/#Nauji_ES_teises_aktai\" >Nauji ES teis\u0117s aktai<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Naudojimas_be_skelbimu_taps_pigesnis\"><\/span>Naudojimas be skelbim\u0173 taps pigesnis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Taip pat 40 procent\u0173 numatoma ma\u017einti platform\u0173 naudojimo be skelbim\u0173 kain\u0105. Tada nar\u0161ykl\u0117s versija kainuos 5,99 euro, o kaip program\u0117l\u0117 \u2013 7,99 euro. \u017dmon\u0117s, kurie nemokamai naudojasi viena ar abiem paslaugomis, taip pat tur\u0117s daugiau galimybi\u0173. \u201eMeta\u201c gyn\u0117 pasirinkim\u0105 tarp mokamos prenumeratos ir personalizuotos reklamos kaip patikrint\u0105 ir teisi\u0161kai leistin\u0105 verslo model\u012f.<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nauji_ES_teises_aktai\"><\/span>Nauji ES teis\u0117s aktai<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0160iuo metu d\u0117l naujo ES \u012fstatymo d\u0117l \u201eMeta\u201c ir kit\u0173 skaitmenini\u0173 \u012fmoni\u0173 atliekami tyrimai. Vadinamasis <strong>Skaitmenini\u0173 rink\u0173 \u012fstatymas<\/strong> grie\u017e\u010diau reguliuoja didelius platform\u0173 operatorius, kad jie per daug nei\u0161naudot\u0173 savo pad\u0117ties rinkoje. Be kita ko, d\u0117l \u0161io \u012fstatymo \u201eMeta\u201c pristat\u0117 prenumeratos modelius, skirtus \u201eFacebook\u201c ir \u201eInstagram\u201c naudojimui be skelbim\u0173.<\/p>\n<p>Bet kuris, nesilaikantis \u012fstatym\u0173, gali b\u016bti nubaustas iki de\u0161imties procent\u0173 vis\u0173 pasaulini\u0173 pajam\u0173. Pakartotinai nusi\u017eengusiems galima 20 proc. (lapkri\u010dio 12 d.)<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/europeannewsroom.com\/meta-less-personalized-advertising-on-facebook-and-insta\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>pateik\u0117 AI | 2024 m. lapkri\u010dio 14 d | Europa trumpai AI Socialini\u0173 tinkl\u0173 platform\u0173 \u201eInstagram\u201c ir \u201eFacebook\u201c vartotojai ateityje gal\u0117s rinktis ma\u017eiau personalizuot\u0105 reklam\u0105. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":191,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[40],"tags":[510,511,507,506,508,509],"class_list":["post-190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europos-naujienos","tag-facebook","tag-insta","tag-maziau","tag-meta","tag-personalizuotos","tag-reklamos"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/respublikosinfo.lt\/index.php?rest_route=\/wp\/v2\/posts\/190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/respublikosinfo.lt\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/respublikosinfo.lt\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/respublikosinfo.lt\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/respublikosinfo.lt\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=190"}],"version-history":[{"count":0,"href":"https:\/\/respublikosinfo.lt\/index.php?rest_route=\/wp\/v2\/posts\/190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/respublikosinfo.lt\/index.php?rest_route=\/wp\/v2\/media\/191"}],"wp:attachment":[{"href":"https:\/\/respublikosinfo.lt\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/respublikosinfo.lt\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/respublikosinfo.lt\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}