{"id":2401,"date":"2026-05-03T01:25:29","date_gmt":"2026-05-03T01:25:29","guid":{"rendered":"https:\/\/respublikosinfo.lt\/?p=2401"},"modified":"2026-05-03T01:25:29","modified_gmt":"2026-05-03T01:25:29","slug":"kaip-ai-keicia-seo-dvieju-daliu-europos-naujienu-skyriaus-seminaras","status":"publish","type":"post","link":"https:\/\/respublikosinfo.lt\/?p=2401","title":{"rendered":"Kaip AI kei\u010dia SEO: dviej\u0173 dali\u0173 Europos naujien\u0173 skyriaus seminaras"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Kod\u0117l mano svetain\u0117 nerodoma kaip populiariausias \u201eGoogle\u201c paie\u0161kos rezultatas? Kaip pritaikyti savo turin\u012f, kad jis b\u016bt\u0173 geriau matomas internete? Ir kaip dirbtinio intelekto (AI) augimas kei\u010dia skaitmeninio turinio keli\u0105 \u012f numatyt\u0105 auditorij\u0105?<\/p>\n<p>Baland\u017eio 10 ir 21 d. Europos naujien\u0173 kambarys (enr) sureng\u0117 du internetinius seminarus apie paie\u0161kos sistem\u0173 optimizavim\u0105 (SEO) ir generatyv\u0173j\u012f variklio optimizavim\u0105 (GEO), kuriuose buvo nagrin\u0117jama, kaip naujien\u0173 skyriai gali padaryti savo turin\u012f labiau matom\u0105 tokiose paie\u0161kos sistemose kaip \u201eGoogle\u201c, taip pat atsi\u017evelgiant \u012f besiformuojant\u012f internetin\u012f pasaul\u012f, kur\u012f skatina dirbtinis intelektas.<\/p>\n<p>Dalyviai atvyko i\u0161 European Newsroom agent\u016br\u0173 nari\u0173 PAP (Lenkija), CTK (\u010cekija), EFE, Europa Press (abi i\u0161 Ispanijos), BTA (Bulgarija) STA (Slov\u0117nija) ir MIA (\u0160iaur\u0117s Makedonija).<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Turinys:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/respublikosinfo.lt\/?p=2401\/#I_dalis_SEO_ir_AI\" >I dalis: SEO ir AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/respublikosinfo.lt\/?p=2401\/#II_dalis_EEAT_veiksniai\" >II dalis: EEAT veiksniai<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"I_dalis_SEO_ir_AI\"><\/span><strong>I dalis: SEO ir AI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pirmosios seminaro sesijos metu dalyviai buvo supa\u017eindinti su SEO pagrindais ir tuo, kaip d\u0117mesys kinta d\u0117l dirbtinio intelekto naudojimo. <\/p>\n<p>Visur naudojami AI \u012frankiai, tokie kaip \u201eChatGPT\u201c, \u201eClaude\u201c ir \u201eGoogle Gemini\u201c, vis labiau kei\u010dia vartotoj\u0173 elges\u012f ir da\u017enai pakei\u010dia tradicines paie\u0161kos sistemas. Norint i\u0161likti matomam su savo turiniu, vien klasikini\u0173 SEO princip\u0173 nebepakanka. <\/p>\n<p>Pagrindinis i\u0161sine\u0161imas? SEO n\u0117ra mir\u0119s \u2013 prie\u0161ingai, jis i\u0161lieka svarbiausiu GEO pagrindu, o paie\u0161kos sistemos ir toliau i\u0161liks itin aktualios.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"II_dalis_EEAT_veiksniai\"><\/span><strong>II dalis: EEAT veiksniai<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Antroji ir paskutin\u0117 sesija buvo skirta vadinamiesiems EEAT veiksniams, demonstruojant veiksmus, kuriuos reikia pripa\u017einti kaip patikim\u0105 \u0161altin\u012f tiek paie\u0161kos sistemoms, tiek AI sistemoms.<\/p>\n<p>Santrumpa EEAT rei\u0161kia \u201eGoogle\u201c kokyb\u0117s koncepcij\u0105, apiman\u010di\u0105 patirt\u012f, kompetencij\u0105, autoritetingum\u0105 ir patikimum\u0105. Jis naudojamas svetain\u0117s turinio kokybei ir patikimumui \u012fvertinti. EEAT faktoriai yra paie\u0161kos sistem\u0173 optimizavimo standartas. <\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/europeannewsroom.com\/how-ai-is-changing-seo-a-two-part-european-newsroom-workshop\/\"> Nuoroda \u012f informacijos \u0161altin\u012f <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kod\u0117l mano svetain\u0117 nerodoma kaip populiariausias \u201eGoogle\u201c paie\u0161kos rezultatas? Kaip pritaikyti savo turin\u012f, kad jis b\u016bt\u0173 geriau matomas internete? Ir kaip dirbtinio intelekto (AI) augimas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2402,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[40],"tags":[5687,2368,204,242,4160,3046,5689,5686,5688],"class_list":["post-2401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europos-naujienos","tag-daliu","tag-dvieju","tag-europos","tag-kaip","tag-keicia","tag-naujienu","tag-seminaras","tag-seo","tag-skyriaus"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/respublikosinfo.lt\/index.php?rest_route=\/wp\/v2\/posts\/2401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/respublikosinfo.lt\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/respublikosinfo.lt\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/respublikosinfo.lt\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/respublikosinfo.lt\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2401"}],"version-history":[{"count":0,"href":"https:\/\/respublikosinfo.lt\/index.php?rest_route=\/wp\/v2\/posts\/2401\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/respublikosinfo.lt\/index.php?rest_route=\/wp\/v2\/media\/2402"}],"wp:attachment":[{"href":"https:\/\/respublikosinfo.lt\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/respublikosinfo.lt\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/respublikosinfo.lt\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}